When I first started my illustration journey, I had no grand plan for a studio with a team. It was just me. So, when it came time to name that initial effort in 2015, I settled on Behind 90. The name was a direct translation of “millennial” in Chinese. Back ...

Recently, a local collaboration between a major apparel brand and a popular F&B company sparked a heated debate in creative circles. The campaign, which featured AI-generated art on promotional merchandise, led to widespread criticism from industry professionals. Many were upset that prominent brands would opt for an algorithm over human ...

It’s hard to believe it’s already been a year since Behind 90 officially embarked on a joint venture to form Studio Beyond. To call it merely a “transition” feels inadequate; it’s been an absolute transformation. When we signed the papers last year with our Hong Kong partners, I knew we ...

It’s been a lively few days at the studio. Our Hong Kong partners came by for some proper face-to-face time. After months of video calls, finally meeting the team in person felt like catching up with old friends. We spent hours hashing out ideas, and the room was humming with ...

This morning, our small studio opened its doors to a group of 40 students from Dasein Academy. I had the privilege of leading a tour and discussion, guiding them through our space and sharing insights about our work. I wasn’t sure how we’d manage to fit so many people in ...