Studio Journal

How Our Studio Name Came About?

5 months ago

When I first started my illustration journey, I had no grand plan for a studio with a team. It was just me. So, when it came time to name that initial effort in 2015, I settled on Behind 90. The name was a direct translation of “millennial” in Chinese. Back ...

Our View on AI art as studio owner

6 months ago

Recently, a local collaboration between a major apparel brand and a popular F&B company sparked a heated debate in creative circles. The campaign, which featured AI-generated art on promotional merchandise, led to widespread criticism from industry professionals. Many were upset that prominent brands would opt for an algorithm over human ...

One Year After Our Joint Venture

7 months ago

It’s hard to believe it’s already been a year since Behind 90 officially embarked on a joint venture to form Studio Beyond. To call it merely a “transition” feels inadequate; it’s been an absolute transformation. When we signed the papers last year with our Hong Kong partners, I knew we ...

Visits from Hong Kong Team

11 months ago

It’s been a lively few days at the studio. Our Hong Kong partners came by for some proper face-to-face time. After months of video calls, finally meeting the team in person felt like catching up with old friends. We spent hours hashing out ideas, and the room was humming with ...

Studio Visits: Dasein Academy

1 year ago

This morning, our small studio opened its doors to a group of 40 students from Dasein Academy. I had the privilege of leading a tour and discussion, guiding them through our space and sharing insights about our work. I wasn’t sure how we’d manage to fit so many people in ...

A Bold New Chapter

1 year ago

As we step into 2025, Studio Behind 90 is embarking on an exciting journey. We’re thrilled to announce a joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond. This partnership marks a pivotal moment, merging our creative roots with fresh opportunities on a ...

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