Apa Khabar! We're the creative studio that goes
above the trend
beyond the brief
This is a vibrant & playful magical team who thrives on making
Brand Identity, Key Visuals, Illustrations, Animations, UI Design
that goes beyond the ordinary. .
Stepping into 2025, our studio is embarking on an exciting joint venture with Hong Kong-based agency Destination HK, giving birth to our new entity: Studio Beyond. This partnership marks a pivotal moment, blending our creative roots with fresh opportunities on a global stage.
Studio
Journal
How Our Studio Name Came About?
When I first started my illustration journey, I had no grand plan for a studio with a team. It was just me. So, when it came time to name that initial effort in 2015, I settled on Behind 90. The name was a direct translation of “millennial” in Chinese. Back ...
Our View on AI art as studio owner
Recently, a local collaboration between a major apparel brand and a popular F&B company sparked a heated debate in creative circles. The campaign, which featured AI-generated art on promotional merchandise, led to widespread criticism from industry professionals. Many were upset that prominent brands would opt for an algorithm over human ...
One Year After Our Joint Venture
It’s hard to believe it’s already been a year since Behind 90 officially embarked on a joint venture to form Studio Beyond. To call it merely a “transition” feels inadequate; it’s been an absolute transformation. When we signed the papers last year with our Hong Kong partners, I knew we ...
